Shopper Marketing, Brand Operations Leader, P&G
Irena’s 19 year career in Marketing spans from Shopper Marketing at retail in S. America to designing marketing plans for iconic brands at Procter and Gamble.
After completing her MBA, Irena joined P&G and has worked on the development and execution of Marketing Plans, New Initiatives, Product Launches, Brand restages and National Campaigns to support the Olympics. Irena has worked across 15 different brands and currently leads the Shopper Marketing team for Shoppers Drug Mart and Loblaw. Irena is part of the Women’s Network leadership team and is the co-founder of Forward Together, as well as the Chair of the Strategic Board.